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About Us

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Our Services

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Tackle specific business challenges with an innovative tailored masterplan.


Tell the story of your company through engaging and fluid brand development.


Achieve your companies marketing goals while standing out from your competitors.

business development

Discover a dynamic approach to identify business development gaps and opportunities.

Meet The Founder

"The longevity of my professional career - similar to my love for music - has always been lively, full of passion, and gratifying for my soul. Just like a mesmerizing melody, it has taught me that in business— transformation is compelling, diversity of chords (team) leads to a harmonic rhythm and that people find unique expression (marketing/branding) captivating." - CAROLINE MAGDALENO

Caroline Magdaleno- an Orange County, CA native - is a business development enthusiast with a keen eye for identifying areas of opportunity. As a natural born networker and connector, she emphasizes organic customer acquisition, proactive relationship management and influential marketing to build fruitful client foundations that lead to referral business. Having a slightly obsessive eye for detail has allowed her to not only effectively strategize but actualize clients objectives. With this mentality, she aligned with associates that instill values and value.

After earning a Bachelor of Arts Degree in Communications with an emphasis in Public Relations, she journeyed into the Fashion Industry with a bold ambition to further develop a distinguished company and also, learn from them. Working for the top fashion retailer in the world- INDITEX, specifically ZARA, she successfully operated and contributed to the financial growth of 12 stores along the West Coast; including South Coast Plaza, refining it to a $25 Million store while leading a team of more than 100 team members. In her role, she was accountable for the overall commercial well-being and logistical development of all departments within the business; including (but not limited to) Sales, Operations, Human Resources and POS/Technology Integrations (including RFID).

In the Real Estate sector, Magdaleno has partnered with a an array of business types within the industry. Her experience includes Developers, Brokerages, and Lenders to- Escrow, Architects, Service providers and everything in between. From the years served on the Board of Directors for the National Association of Hispanic Relators (NAHREP) San Diego, she gained a vast knowledge in the non-profit sector. Her responsibilities ranged from fundraising, event planning and marketing to community outreach and creating relevant value for sponsor partnerships.

Additionally, she has worked with global entities, assisting national brands introduce and build their presence within the United States; among those, a Telecommunications group and a growing Internet Service provider. Having started multiple of her own companies, she understands not only the desire but the dedication required to succeed in any business, and the beauty of collaborations in such space.

FIERRO LLC is named after Magdaleno's mothers maiden name and is dedicated to all of the savvy women all over the world. FIERRO, translated from Spanish, signifies Iron - [ahy-ern] : great strength, hardness or determination. {Merriam-Webster}

Our Vision

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We have a deep rooted love for humanity and strongly believe in the power of the people. The power of individuals and groups to transform their business, enrich their community and support economic growth.

Our firm aspires to collaborate with forward thinking companies across the globe to help bring their goals to fruition and dreams to reality; meanwhile, aiming to enhance society through a charitable business model.

" We rise by lifting others" - Robert Ingersoll

Featured Clients


Ephicient logoOE logo2020INC logoThe Paak logo


Caroline helped me grow my staging business with an enhanced networking approach. She has a natural ability to connect with people, and connect others. She genuinely cares about others and that sets her apart.

She has an infectious energy and is a true professional that goes above and beyond for her craft and clients. If you are looking for a valuable mentorship that will create results, I highly recommend anyone to contact her to learn from her expertise and vast experience. Caroline will help you succeed!
Gricelda Covarrubias, owner at deco home staging
During the years of working closely with Caroline and her team, they have been truly productive and professional in within all areas of real estate. She is very well organized and keeps track of the details necessary to coordinate your company and events.
daniel tames, partner at mesh development
Caroline and her team of consultants will surpass your expectations. Their diverse range of skill sets can blend into any industry and provide instant value. For my company, among many things, they helped us grow our marketing efforts and business development strategies. I’m grateful to have had the opportunity to work alongside them.
John Locascio, Chief operating officer at jelly digital internet

Frequently Asked Questions

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